雅思大作文范文“广告的利弊”

北外网课雅思教师撰写的雅思范文：广告的利弊，帮助雅思备考者分析写作思路，掌握写作技能。跟随北外网课长期学习能够有效提高写作水平，更多雅思备考信息和学习资料，外语在线学习平台北外网课实时为大家更新。欢迎关注。

Some people think advertising may have positive economic effects, while others think it has negative effects on individuals because it will make people feel dissatisfied about what they have and who they are.

Discuss both views and give your own opinion.

一些人认为广告对经济有积极的效果，然而其他人认为它对于个人有消极的影响，因为它会让人们对于自己所拥有的东西和自己的现状不满足。

讨论双方并给出你的观点

(2017.04.22)

Sample Writing:

Nowadays, advertising is omnipresent. Be it routine happenings in our daily life. It’s strong presence is considered as a double-edged sword which means that there are positive as well as negative influences. People in favor of advertisement argue that it benefits economy at all levels, whereas those oppose to it stress on the negative influence towards individual. This essay will discuss both the beneficial and detrimental effects of adverts and conclude my opinion.

omnipresent 无处不在的

routine happenings 常规的事情

presence 存在(n.)

double-edged sword 双刃剑

detrimental 不利的

Advertising can contribute to economic development in many ways. For enterprises, it helps increase value of products and develops brand awareness, preference and loyalty, so that sales are urged and overall cost is reduced. For the whole society, advertising can encourage companies to compete and provide new products as well as better services which result in greater vitality of the market. Also, more job opportunities are created as the demand for products and services go up because of ad.

enterprise 企业

brand awareness 品牌意识，品牌知名度

brand preference 品牌偏好

brand loyalty 品牌忠诚度

urge 促进，推动

vitality 活力

On the flip side of all the great things advertising offers us, there are many negative aspects to be seen at individual level. Advertising aims to present a product in the best light possible, and the dramatization made up of catchy jingles, ideal special effects and desirable scenes lead to people’s unrealistic expectation of the product and themselves. People can not distinguish between what they want or desire for and what they really need. Powerful, visual advertising presentations compel consumers to purchase goods, services and ideas as a way to achieve emotional fulfillment and to "keep up with the Jones". What’s more, the persona in adverts is usually flawless which make people expect more than they can afford.  For example, advertising communicates that men should be handsome, tall, athletic, caring husbands, thoughtful fathers at all times. These images are often unattainable.

flip side 反面

dramatization 戏剧化

catchy jingles 朗朗上口的音乐

unrealistic 不现实的

distinguish between … and … 区分…和…

compel 强迫，促使

emotional fulfillment 情感上的满足

keep up with the Jones 和左邻右舍攀比

persona 人设

flawless 无瑕疵的，完美的

athletic 体格健壮的

unattainable 不可达成的

With all these pros and cons of adverts to be considered, I am convinced that taking a balanced view is appropriate at present, since advertising industry is developing, and time will tell all. All we need to do now is to prevent the potential hazards from affecting people’s lives.

hazard 风险